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Articulate With Ease (AWE)

Your expertise is your greatest burden.

You know so much about that one thing that you find it hard to articulate its value and appreciate your worth without it.

You fear losing your job or that special customer because they just don’t get it and your profound experience is making the conversation more technical than it needs to be.

Your peers don’t question your domain authority, but they are feeling the toil of technical debt and cumbersome routes to customer success.

How do you unburden yourself and create awe-inspiring experiences for your peers and your customers?

That’s where I come in.

For over 16 years, I’ve partnered with subject matter experts (SMEs) and technical leaders to help them transform product and service experiences through contextual care.

I help technical experts articulate the value of their offer, advance as resilient leaders, and become the obvious choice in their community.

You thought you were going to crash and you bounced — Alan Watts

Services

  • Product-led conversations
  • Customer success stories and case studies
  • Online course design and coaching programs
  • Technical proposals and sales enablement content
  • Project management (Observability and SAR interferometry)

Reviews

Melissa Montalvo

Sustainability Consultant | Business Coach & Educator | Founder of The Academy of Human Potential

“Leticia has worked on several critical projects with our team and consistently produces quality work and positive results. She has provided outstanding support in the development of online course content and design, and has co-led marketing strategies including the execution of sales funnels and digital marketing campaigns. Leticia also led an intensive research effort for validating course deliverables and provided post-campaign data analysis. She is a reliable team player who brings sound judgment and positive energy to every encounter. Her clear and sincere communication makes working with her a true delight.”

Abhishek Narula

CTO (SOAR Business) at Fortinet

“Leticia worked on marketing assignments for the Community Edition of our Security Orchestration Platform, CyOPs™. She is tenacious, committed, and cheerful. She has a knack for grasping and testing ideas quickly. Her diverse skill set, including storytelling through the written word, voice-over, and video; her ability to connect with people; and her resiliency in the face of adversity make her an outstanding collaborator and friend.”

Bertrand Le Saux

Senior Scientist at European Space Agency (ESA)

“Leticia was the project manager of the AI4SAR project. As the technical officer supervising this project, I really enjoyed our collaboration. It was a pleasure working with Leticia, and I greatly appreciated her efficiency and positive thinking.”

Portfolio

Most of my projects are proprietary in nature, including ghostwriting assignments, proposals, internal trainings, product-led conversations, and sales-enablement content.

Therefore, I am unable to share my work samples with you, but here are some projects that I can talk about.

Key Projects

  • AI for synthetic aperture radar (SAR) at high resolution (AI4SAR HighRes). First project of its kind in the industry that brought together high-frequency and high-fidelity SAR and AI/ML.

  • Space-based intelligence, surveillance, and reconnaissance (ISR) prototype design for a Department of National Defence (DND)/Canadian Armed Forces (CAF) technology challenge (Magnetic North).

  • Five-part blog series on a large-scale cloud infrastructure and data migration from AWS to Google Cloud (1.17B users, 2M queries per second, 75 services, 200 jobs, and 220 tables-80TB).

  • Holistic healthcare campaign design, development, delivery, and performance analysis for an oncology skincare product line.

  • (Personal) A fictional story about the Frazden School of Boundless Joy that focuses on the geology of the Northern Canadian Cordillera.

About Me

Leticia/Letty Mendonca

My TREE: Tenacity, Resiliency, Empathy, and Enthusiasm

  • A technical and marketing communicator with over 16 years of experience, including close to three years in geospatial tech as a technical project manager and product owner.

  • Interested in software reliability (o11y), interferometric synthetic aperture radar (InSAR), geriatric care, permafrost, northern peatlands, and the Canadian wilderness.

  • Have a bachelor’s degree in mechanical engineering from Goa University and a graduate certificate in service quality assurance from California State University (CSU).

  • Was my mom’s caregiver for almost 25 years, which is a foundational experience that helped me develop my core values of tenacity, resiliency, empathy, and enthusiasm (My TREE).

  • Grateful to finally be close to the Northern Canadian Cordillera after almost 27 years of waiting to get to the Yukon. Currently working on a fictional story about its geology and publishing some excerpts on my podcast: SARtastic Beasts and Where to Find Them.

Leticia Mendonca

Image Credit

I shot all the photos that you see on this website.